AI Insights · Timothy · July 2022
Top 5 Ultracasual Games on iOS in Australia: Q2 2022
Discover the performance trends of the top five ultracasual games on iOS in Australia during Q2 2022, highlighting weekly downloads, revenue, and active users.
In the second quarter of 2022, ultracasual games on iOS in Australia showed varied performance metrics in terms of weekly downloads, revenue, and active users. Here is a detailed look at the top five ultracasual games:
Fill The Fridge! by Rollic Games experienced a notable decline in both weekly downloads and revenue initially, but saw a resurgence towards the end of the quarter. Weekly downloads dropped from around 42K in late March to approximately 14K in early May, before climbing back up to nearly 33K by the end of June. Revenue followed a similar trend, starting at around $1.4K in late March, dipping to $500 in early May, and then recovering to approximately $1K by the end of June. Active users mirrored this pattern, with a dip from about 62K in late March to 40K in early May, then rebounding to around 70K by the end of June.
Diamond Painting ASMR Coloring by Crazy Labs showed steady but modest performance throughout the quarter. Weekly downloads saw a significant increase in late May, peaking at approximately 1.3K before stabilizing around 500-700 towards the end of June. Revenue maintained a consistent range, averaging around $150-$300 weekly. Active users saw a spike in late May, reaching over 2K, before settling back to around 1.4K by the end of June.
Jelly Dye:Satisfying ASMR Game by AI Games FZ had a relatively stable performance. Weekly downloads fluctuated between 400 and 1.2K, with a slight dip in April but maintaining around 600-700 towards the end of the quarter. Revenue remained consistent, averaging around $140-$160 weekly. Active users showed a slight decline from around 4.6K in April to approximately 3K by the end of June.
Goo: Slime simulator, ASMR by Exomind LTD had a challenging quarter. Weekly downloads dropped significantly from around 764 in late March to single digits in May, with a slight recovery in late June. Revenue also saw a decline, starting at around $180 in late March and dropping to around $50-$80 in May, before a slight increase to about $140 in late June. Active users decreased from around 3.6K in late March to approximately 2.2K by the end of June.
Draw it by Kwalee Ltd showed a positive trend in weekly downloads, starting at around 2K in late March and peaking at over 5.3K by the end of June. Revenue remained stable, averaging around $50-$310 weekly. Active users increased significantly from around 3.7K in late March to approximately 8.4K by the end of June.
These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.